Jeep Wrangler · Model year 2023
2023 Jeep Wrangler prices & trims
17 trims make up the 2023 Jeep Wrangler lineup, from the $31,195 Sport up to the $82,495 Rubicon 392.
- Starting MSRP
- $31,195
- Top trim
- $82,495
- Destination
- $1,895
- Colors
- 11
2023 Wrangler trim prices
Starting price for each trim and body style (2-Door, 4-Door, 4), lowest first.
| Trim | Body | MSRP | Invoice | Destination |
|---|---|---|---|---|
| Sport | 2-Door | $31,195 | $30,790 | $1,895 |
| 4-Door | $35,195 | $34,738 | $1,895 | |
| Willys Sport | 2-Door | $34,190 | $33,486 | $1,895 |
| 4-Door | $38,190 | $37,434 | $1,895 | |
| Sport S | 2-Door | $34,695 | $33,940 | $1,895 |
| 4-Door | $38,695 | $37,888 | $1,895 | |
| Freedom | 2-Door | $37,690 | $36,636 | $1,895 |
| 4-Door | $41,690 | $40,584 | $1,895 | |
| Willys | 2-Door | $38,190 | $37,086 | $1,895 |
| 4-Door | $42,190 | $41,034 | $1,895 | |
| Sport Altitude | 4-Door | $41,490 | $40,404 | $1,895 |
| Rubicon | 2-Door | $43,295 | $41,455 | $1,895 |
| 4-Door | $47,495 | $45,477 | $1,895 | |
| Sahara | 4-Door | $45,925 | $44,088 | $1,895 |
| Sahara Altitude | 4-Door | $51,020 | $48,674 | $1,895 |
| High Tide | 4-Door | $51,540 | $49,450 | $1,895 |
| Willys 4xe | 4 | $54,735 | $53,640 | $1,895 |
| High Altitude | 4-Door | $55,020 | $52,274 | $1,895 |
| Sahara 4xe | 4 | $56,845 | $55,707 | $1,895 |
| Rubicon 4xe | 4 | $60,585 | $59,223 | $1,895 |
| High Altitude 4xe | 4 | $62,620 | $60,905 | $1,895 |
| Rubicon 20th Anniversary 4xe | 4 | $69,585 | $67,323 | $1,895 |
| Rubicon 392 | 4-Door | $82,495 | $79,938 | $1,895 |
Engines & transmissions by trim
| Powertrain | Sport | Willys Sport | Sport S | Freedom | Willys | Sport Altitude | Rubicon | Sahara | Sahara Altitude | High Tide | Willys 4xe | High Altitude | Sahara 4xe | Rubicon 4xe | High Altitude 4xe | Rubicon 20th Anniversary 4xe | Rubicon 392 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2.0L I4 DOHC DI Turbo Engine with Stop/Start | No charge | No charge | No charge | No charge | No charge | No charge | No charge | Standard | Standard | — | — | Standard | — | — | — | — | — |
| 2.0L I4 DOHC DI Turbo PHEV Engine | — | — | — | — | — | — | — | — | — | — | Standard | — | Standard | Standard | Standard | Standard | — |
| 3.6L V6 24V VVT Engine Upg I with Stop/Start | Standard | Standard | Standard | Standard | Standard | Standard | Standard | — | — | — | — | — | — | — | — | — | — |
| 3.6L V6 24V VVT eTorque Engine with Stop/Start | No charge | No charge | No charge | No charge | No charge | No charge | No charge | No charge | No charge | Standard | — | No charge | — | — | — | — | — |
| 6.4L V8 SRT HEMII MDS Engine | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | Standard |
| 6-Speed Manual Transmission | Standard | Standard | Standard | Standard | Standard | Standard | Standard | — | — | — | — | — | — | — | — | — | — |
| 8-Speed Automatic 850RE Transmission | +$2,000 | +$2,000 | +$2,000 | +$2,000 | +$2,000 | +$2,000 | +$2,000 | Standard | Standard | +$4,250 | — | Standard | — | — | — | — | — |
| 8-Speed Automatic 8HP75 Transmission | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | Standard |
| 8-Speed Automatic 8P75PH PHEV Transmission | — | — | — | — | — | — | — | — | — | — | Standard | — | Standard | Standard | Standard | Standard | — |
2023 Wrangler packages
15 option packages and groups, with MSRP and the trims that offer them.
Advanced Safety GroupSport S, Freedom, Willys, Sport Altitude, Rubicon, Sahara, Sahara Altitude, High Tide, Willys 4xe, High Altitude, Sahara 4xe, Rubicon 4xe, High Altitude 4xe and Rubicon 20th Anniversary 4xeIncluded on Sport S$1,045–$1,195
- Advanced Brake-Assist
- Automatic High-Beam Headlamp-Control
- Full-Speed Forward-Collision Warning Plus
- Adaptive Cruise Control with Stop
- Enhanced Adaptive Cruise Control
Xtreme Recon 35-Inch Tire PackageWillys Sport, Willys, Rubicon and High TideIncluded on High Tide$3,995
- Delete 4-Wheel Drive Swing Gate Decal
- 4.56 Rear Axle Ratio
- Performance Anti-Lock 4-Wheel Disc Brakes
- Anti-Spin Differential Rear Axle
- Conventional Differential Front Axle
- 3rd Generation Heavy-Duty Dana 44 Front Axle
- 3rd Generation Heavy-Duty Dana 44 Rear Axle
- Daytime Running Lamp System
- GVW Rating - 5,900 Pounds
- Injection Molded Black Rear Bumper
- Mold-In-Color Rubicon Highline Flare
- Hinge-Gate Reinforcement by Mopar
- Jack Spacer by Mopar
- Tire Relocation Kit by Mopar
- Wheel Flare Extensions
- Daytime Running Lamp LED Accents
Smoker's GroupAll trims$30
- Cigar Lighter
- Removable Ash Tray
Convenience GroupSport S, Freedom, Willys, Sport Altitude, High Tide and Willys 4xe$695–$995
- Remote-Start System
- Universal Garage-Door Opener
8.4-Inch Radio GroupWillys 4xe$995
- 4G LTE Wi-Fi Hot Spot with Trial Included
- 8.4-Inch Touchscreen Display
- Apple CarPlay
- Emergency / Assistance Call
- For Details, Visit DriveUconnect.com
- Google Android Auto
- GPS Antenna Input
- GPS Navigation
- HD Radio
- Integrated Center-Stack Radio
- Integrated Voice Command
- Off-Road Info Pages
- Automatic-Dimming Rear-View Mirror
- SiriusXM Guardian Connected Services w/1-Yr Trial
- SiriusXM Traffic Plus with 5-Year Subscription
- 5-Year SiriusXM Traffic Service
- SiriusXM Travel Link with 5-Year Subscription
- 5-Year SiriusXM Travel Link Service
- Uconnect 4C NAV with 8.4-Inch Touch Screen Display
- USB Host Flip
Cold Weather GroupSport S, Freedom, Willys, Sport Altitude, Rubicon, Sahara, Sahara Altitude, High Tide, Willys 4xe, High Altitude, Sahara 4xe, Rubicon 4xe, High Altitude 4xe and Rubicon 20th Anniversary 4xe$1,095–$1,395
- Heated Front Seats
- Heated Steering Wheel
- Leather-Wrapped Steering Wheel
- Remote-Start System
Technology GroupSport S, Freedom, Willys, Sport Altitude and High Tide$1,095
- Front Door Passive Entry and Lock
- Air Conditioning with Automatic Temperature Control
- Air Filtering
- Cluster 7.0-Inch TFT Color Display
- SiriusXM with 6-Month Radio Sub
Safety GroupSport S, Freedom, Willys, Sport Altitude, Rubicon, Sahara, Sahara Altitude, High Tide, Willys 4xe, Sahara 4xe, Rubicon 4xe and Rubicon 20th Anniversary 4xe$1,245–$1,395
- Blind-Spot and Cross-Path Detection
- Injection Molded Black Rear Bumper
- LED Tail Lamps
LED Headlamp and Fog Lamp GroupSport S and Sport Altitude$1,495
- Front LED Fog Lamps
- LED Premium Reflector Headlamps
LED Lighting GroupRubicon, Sahara and Sahara Altitude$1,795
- Front LED Fog Lamps
- LED Premium Reflector Headlamps
Steel-Bumper GroupRubicon and Rubicon 4xe$1,995
- Steel Rear Bumper
8.4-Inch Radio and Premium Audio GroupSport S, Freedom, Willys, Sport Altitude and High Tide$2,295
- 4G LTE Wi-Fi Hot Spot with Trial Included
- 220-Amp Alternator
- 8.4-Inch Touchscreen Display
- Alpine Premium Audio System
- Apple CarPlay
- Emergency / Assistance Call
- Google Android Auto
- GPS Antenna Input
- HD Radio
- Integrated Center-Stack Radio
- Integrated Voice Command
- Off-Road Info Pages
- Automatic-Dimming Rear-View Mirror
- SiriusXM Guardian Connected Services w/1-Yr Trial
- SiriusXM with 6-Month Radio Sub
- SiriusXM Traffic Plus with 5-Year Subscription
- 5-Year SiriusXM Traffic Service
- SiriusXM Travel Link with 5-Year Subscription
- 5-Year SiriusXM Travel Link Service
- Uconnect 4C NAV with 8.4-Inch Touch Screen Display
- USB Host Flip
Dual Door Group (Lowers Only)Sport, Willys Sport, Sport S, Freedom, Willys, Sport Altitude, Rubicon, Sahara, Sahara Altitude, High Tide, Rubicon 20th Anniversary 4xe and Rubicon 392$3,695–$4,395
- Half Doors without Uppers
- Power-Heated Mirrors
- Power Front Windows with 1-Touch Down
- Remote Keyless-Entry
- Speed-Sensitive Power-Locks
Sun and Screen PackageWillys 4xe$4,105
- 115-Volt Auxiliary Power-Outlet
- 8.4-Inch Radio Group
- Console-Bin Task-Light
- Media Hub with 2 Charge-Only USB Ports
- Power-Top Quarter-Window Storage Bag
- Rear Window Defroster
- Rear Window Wiper / Washer
- Remote USB Port - Charge-Only
- Removable Rear Quarter Windows
- Sky One-Touch Power-Top
Sun and Sound PackageSport S, Freedom, Willys and Sport Altitude$5,395
- 115-Volt Auxiliary Power-Outlet
- 8.4-Inch Radio and Premium Audio Group
- Console-Bin Task-Light
- Media Hub with 2 Charge-Only USB Ports
- Power-Top Quarter-Window Storage Bag
- Rear Window Defroster
- Rear Window Wiper / Washer
- Remote USB Port - Charge-Only
- Removable Rear Quarter Windows
- Sky One-Touch Power-Top
11 colors for the 2023 Wrangler
Every paint and interior with its price and the trims it comes on.
2023 Jeep Wrangler pricing questions
How much does the 2023 Jeep Wrangler cost?
MSRP starts at $31,195 for the Sport 2-Door and reaches $82,495 for the Rubicon 392, before the $1,895 destination charge. Options, packages and paint add to that.
What is the invoice price of the 2023 Jeep Wrangler?
Factory invoice starts at $30,790 for the Sport, $405 below its MSRP. Across the lineup, invoice runs about 3.0% under MSRP. Holdback and incentives are not included, so a dealer's real cost is usually lower.
What trims does the 2023 Jeep Wrangler come in?
17 trims: Sport ($31,195), Willys Sport ($34,190), Sport S ($34,695), Freedom ($37,690), Willys ($38,190), Sport Altitude ($41,490), Rubicon ($43,295), Sahara ($45,925), Sahara Altitude ($51,020), High Tide ($51,540), Willys 4xe ($54,735), High Altitude ($55,020), Sahara 4xe ($56,845), Rubicon 4xe ($60,585), High Altitude 4xe ($62,620), Rubicon 20th Anniversary 4xe ($69,585) and Rubicon 392 ($82,495).
What engines are available on the 2023 Jeep Wrangler?
2.0L I4 DOHC DI Turbo Engine with Stop/Start, 2.0L I4 DOHC DI Turbo PHEV Engine, 3.6L V6 24V VVT Engine Upg I with Stop/Start, 3.6L V6 24V VVT eTorque Engine with Stop/Start and 6.4L V8 SRT HEMII MDS Engine. Which engine you can get depends on the trim; see the table above.
How much is the destination charge on the 2023 Jeep Wrangler?
$1,895 on most configurations. It is added to every new Wrangler and is the same nationwide.
How many colors does the 2023 Jeep Wrangler come in?
11 exterior colors, 10 of which cost extra. See the full list with prices on the colors page.
Prices come from the manufacturer's Build & Price tool (www.jeep.com) as of November 2026. MSRP excludes the destination charge, taxes, title, registration and dealer fees. Invoice is the factory invoice price; it does not account for holdback, incentives or dealer cash, so a dealer's true cost is usually lower. Prices and availability change; confirm with an authorized dealer.